As a business, you’re always looking for ways to reach more people and grow your customer base. And in today’s digital world, social media is one of the best ways to do that.
Twitter is a powerful platform with over 330 million monthly active users, and it’s only getting bigger. If you reach the right audience on Twitter with your brand, the chances are that you might go viral with your product or service.
One thing about Twitter that you cannot overlook is that many Twitter users command the platform with their massive followings. Influential thought leaders, sports personalities, celebrities, etc., like former U.S. President Barack Obama (who happens to be the most followed man on Twitter), Elon Musk(he is trying to acquire Twitter), Justin Bieber, Katy Perry, and more have some of the most active follower bases on any social media.
Most Twitter users are between the ages of 25 and 35. That is to say, most users are mature and financially settled. Engaging with this group would yield higher conversion for any product or service.
If you’re not already reaching your target demographic with video ads, you’re missing out. Video ads are an effective way to grab attention, build interest, and ultimately drive conversions.
Everything you need to know about video advertisements and how they may help you expand your platform reach is provided here.
What Are Video Ads?
Businesses can utilize video advertising, which are brief video commercials, to advertise their goods and services on the site. These video ads can be up to 30 seconds long and appear in a user’s timeline and in Twitter’s Moments and Explore tabs.
Video ads are an excellent way to grab attention and stand out from the crowd. With over 330 million monthly active users, it is one of the most dominant platforms for businesses of all shapes and sizes.
With 229 million monetizable daily active users as of Q1 ‘2022, Twitter is in an excellent position for you to consider the platform for your next marketing campaign. Videos are the most engaging content form, and luckily, Twitter offers video ad marketing, so we can effectively utilize this engaging marketing tool.
Reaching your target audience and increasing conversions can be accomplished with video ads.
Learn all there is to know about video advertisements and how they can help you expand your platform reach.
The Benefits of Video Ads
Including video advertisements in your social media marketing plan has several benefits. Here are a few of the main advantages of video advertisements:
Increased Reach
Video ads can help you reach a larger audience than you would with traditional tweets. Twitter will serve your ad to users who are more likely to be interested in your product or service, and it will appear in their timeline even if they don’t follow you.
Greater Engagement
For social media platforms out there, one of the most engaging and immersive types of content is video, and video ads are no exception.
Twitter users are more likely to watch a video ad than they are to read a text-based tweet, which means your ad has a better chance of capturing their attention. People use Twitter to get their news.
Better Brand Awareness
Reaching new potential clients and raising brand awareness are two benefits of using video advertisements. When people see your ad, they’ll start to become familiar with your brand and what you have to offer.
Increased Sales
Ultimately, the de facto goal of any marketing campaign is to increase sales. Video ads can help you reach more people and generate more leads, which means more sales for your business.
How to Create Video Ads
It’s time to discover how to make video advertisements now that you are aware of the main advantages. Here’s a step-by-step guide:
Choose Your Goal
Choosing a goal for your ad is important before you start creating it.
What do you want your ad to achieve? Generating leads or driving sales? Your goal will dictate the rest of your ad campaign, so choosing wisely is crucial.
Select Your Target Audience
Choosing your target audience is the next step after deciding on your goal. With your advertisement, who do you hope to reach? Take into account variables such as age, location, gender, hobbies, and more.
With your target audience, the more precise you can be, the better. In this manner, you can make sure that the individuals who are most likely to be interested in your offer see your advertisement.
Create Your Ad Copy
The text that appears next to your video is called an ad copy. It’s essential to make your ad copy compelling and relevant to your target audience.
Remember to keep it short and sweet – you only have limited space to work with.
Choose Your Video
Now it’s time to choose your video. Selecting the right video for your ad is crucial to its success. Be sure to choose a high-quality, attention-grabbing video that will capture your audience’s attention.
It could be a daunting task if you were to edit using standard video editing tools manually. Every platform has a specification, like the length of the video, dimensions, format, etc. Making these changes to the video would cost not only money but also time.
If you’re looking to create a platform-specific video ad that’s both easy and intuitive to make, then using an ad maker from platforms such as Invideo is the way to go. That’ll save you time & money in the long run and make the process much simpler overall.
If you don’t have any existing videos, you can create one specifically for your ad campaign. Just make sure it relates to your purpose and target audience.
Set Your Budget
When it comes to your ad campaign on Twitter, you’ll need to set a budget that fits your needs. Twitter offers a variety of pricing options to choose from, so you can find the perfect one for you.
Remember that you’ll need to pay for each view, so be sure to set a budget you’re comfortable with.
Conclusion
Now that you know how to create a video ad, it’s time to get started on your campaign. With these tips, you can reach a larger audience and achieve your desired goal. Increase your reach today with video ads.
