Reading a brand’s name and not being able to recall its logo, and looking at a logo without being able to recall its name. These are two different situations, but there is only one conclusion: the brand somehow failed in its mission of creating a memorable business emblem.
So, if you do not want the same to happen with your company, make sure that your Dubai-based business is as recognizable as that of Samsung and Puma. Regardless of their big and small competitors in the market, their brand’s symbol is still one-of-a-kind, and no one easily forgets it.
Now, below is a detailed account of how you can learn from them and create a memorable logo for your business in the city of Gold.
Making of a Heavy-duty Logo for Your Dubai Business
Every business has to have an emblem or a logo mascot that can help the target market recall the brand name. Puma is your biggest example in this regard because a leaping puma cat is enough to hint at what business the certain apparel belongs to.
Moreover, the mascot they chose is a very safe option and does not contradict any culture, religion, or minority. Therefore, before you plan what your symbol for the logo design Dubai should be, here are some important considerations.
- Cultural and Local Context
- It is important to understand that the Emiratis have a deep love for Arabic calligraphy and geometric patterns. For them, it is a strong visual element that separates them from the rest of the world.
- After the typeface, the land of opportunities is strongly biased for modern architecture and technological advancements. Therefore, this ideology has to be a major part of whatever symbol you finalize.
- Then, as the homeland is a hub of internal business and tourism, you must not forget to create something universally appealing. So, all in all, the mascot should be both culturally relevant and attractive to everyone.
- Effective Delivery of Brand Message
- The emblem must be a clear reflection of the company’s values and mission statement.
- You should make sure not to neglect the target audience’s demographics, preferences and cultural background.
- While deciding the correct symbol, keep in mind the original theme of your business. For example, is it innovative, traditional, or luxury?
- Design & Other Technicalities
- When you create a book cover, you should only use the colours that are appealing to the locals and are appropriate.
- Your fonts have to be readable, scalable and easy to align with the brand’s personality.
- Make sure that your mascot or symbol is not even remotely close to anyone else’s.
- Try to keep the logo as simple as possible with fewer details. This makes it easy and quick for the audience to remember it for longer.
- Another important thing is that you should make sure your Dubai-based company’s logo looks its finest, in all sizes and on all marketing materials.
- Thorough Research is a Must
- You can start by observing the companies with similar products for an idea of how the market with react to certain things.
- Your research should give you a clear idea of the current and future trends in the industry.
- Make sure to be prepared for logo revision and adaptations as per the audience’s feedback.
- Consider Legalities & Be Very Careful
- The responsibility of logo making for your Dubai-based business is not limited to just designing. Rather, it also includes the trademark issues and registration of it.
- Secondly, you should not be using any designs that you don’t have the right to.
The 5 Simple Steps of Logo Making For Dubai Business
Step number one is to have a clear vision of what you want, why and what you are expecting of a professional logo designer willing to work for you. Once all these things are sorted, it becomes effortless to shape a rough sketch of your vision on paper. However, if you are not good at sketching, you can collect very close reference pictures to deliver the idea of your requirements to the designer.
Step number two is to research thoroughly about all the above-mentioned considerations and try your best to be unique. For it is your exclusivity that will help you stand out and become memorable in a market full of similar emblems.
Step number three is to stay ahead of the industry trends. A memorable emblem is only the few that stay with the audience, throughout all tough challenges. So, prepare yourself for adaptations.
Step number four is readability and comprehensibility of your corporate emblem. If you want people to remember it, then make it easy enough to get stored in the cerebral memory.
The last step is to test your design inform of the audience and check if the brand logo passes the monadic tests. It is a very extensive process and requires patience, but the results are worth it all.
The Frequently Asked Questions of a Logo Creator
- How do I price a logo?
It is pretty simple, but not everyone uses the same methods to analyze the perfect price. Some take it by hours of hard work, some use the fixed project fees, and others consider value-based pricing.
1.Who owns the company emblem created by a designer?
As far as authorities have described, the designer of a company emblem does not own the copyrights. However, if it is not a contracted assignment, then the intellectual property belongs to the creator alone, and he can sell the copyrights.
2.How do I make it recognizable?
Your first step must be to focus on the simplicity, memorability and versatility of the emblem. These three things are core because what’s the use of a design which is not easy to understand and still appealing when at a distance.
3.How many hours does it take to design one?
There is no certain answer. Sometimes it takes less than a day, and sometimes it requires several weeks. Hence, it all depends on factors like complexity, the designer’s method and the availability of clear guidelines.
The Summary of Creating a Memorable Business Logo
If you still think that creating a memorable logo for your Dubai-based business is tough, you probably haven’t encountered the real difficulties. The logo creation process is straightforward and manageable if you have all the necessary guidelines and tools.
You can start by knowing the brand inside and out. This requires plenty of market research, so it’s better to hire someone experienced for this task. Once you have the complete business profile and target market details, all you have to do is keep in mind the culture of Dubai and create simple logos that speak louder than words.
