If you’re building a blockchain app, you already know how gaining attention is hard, but gaining trust and visibility? That’s even harder. The good news? You can change that, and this Blokpoint.com guide will show you how.
Let’s get into what makes SEO for blockchain apps so different and what you can do to win.
Why Blockchain Apps Face Unique SEO Challenges
Search engines don’t treat Blockchain content like regular tech. Blockchain touches finance, identity, and sometimes healthcare. It falls under something called YMYL (Your Money, Your Life). That means Google holds Blockchain content to higher standards.
Your content should show real-world expertise, trust, and authority (E-E-A-T) or it will get ignored. Worse, poor content may even get buried while lower-quality, but louder, apps take up the spotlight.
Your blockchain app is different from a weather app or a note-taker. You have to follow rules, talk clearly, and prove you’re trustworthy.
- You may need to include disclaimers or avoid making promises.
- You need to show users and search engines that you’re transparent.
- Because there’s a lot of spam in the crypto world, you have to work harder to stand out.
Keyword Research for Blockchain SEO
Here’s where many blockchain founders go wrong. They chase keywords like “crypto app” or “blockchain wallet.” However, those are too competitive. You need to go niche.
Ahrefs, SEMrush, or Google Keyword Planner can help you find keywords with:
- Lower competition
- Higher intent
- Clear business value
Try long-tail terms such as:
- “Best SEO for blockchain startups”
- “How to use a decentralized wallet”
- “Blockchain marketing strategy”
These attract the right readers and let you rank faster.
1.Understand Searcher Intent
SEO isn’t about stuffing in keywords. You have to match the reason someone’s searching.
- Informational: “What is a blockchain app?”
- Navigational: “Blokpoint SEO strategy”
- Transactional: “Download top blockchain wallet”
2.Organize Keywords by Funnel Stage
Not everyone who lands on your site is ready to sign up. Group your keywords by stage:
- Top of Funnel – Education-based keywords like “what is crypto SEO”
- Middle – Comparison or feature-based, like “best app for staking ETH”
- Bottom – Branded or purchase-based, like “download XYZ blockchain app”
On-Page Optimization Strategies for Blockchain Apps
Make it easy for Google and people to know what your page is about.
- Use H1s that state benefits, like “Secure Crypto Wallet for Beginners.”
- Add H2s that explain features
- Include structured data, such as FAQ schema, to boost visibility
Blog Content That Educates and Converts
Don’t merely pitch your product. Create content that teaches users what blockchain is and how to use your app.
Examples:
- How-to guides
- Real-world use cases
- Integration tutorials
This builds trust, and trust builds traffic.
Internal Linking Best Practices
Help users explore your content with smart links:
- Link blog posts to your product pages
- Link product features to tutorial pages
- Add callouts like “Learn how our blockchain app secures your data.”
This keeps users on your site longer and helps Google understand your site’s structure.
Build Your Authority through Backlinks and Thought Leadership
Why Backlinks Matter for Blockchain SEO
Backlinks are votes of confidence. The more high-quality websites link to you, the more search engines trust your site.
That’s a big deal, especially since Google is cautious about crypto sites.
Guest Posting on Reputable Crypto/Blockchain Blogs
Pitch articles to places like:
- CoinDesk
- HackerNoon
- Decrypt
Write useful, non-promotional content and include links back to your site.
Use PR and Community Engagement for Natural Link Building
Be present at blockchain events and happenings:
- Run AMA sessions on Reddit or Telegram
- Get featured on podcasts
- Share newsworthy updates
All of these help you earn links naturally, boosting both your traffic and trust.
Technical SEO for Your Blockchain Projects
1.Ensure Crawlability and Indexing
Search engines need to see and understand your site. However, many Blockchain apps use decentralized hosting or JavaScript-heavy sites that Google can’t crawl easily.
Fix this by:
- Creating a robots.txt file
- Submitting an XML sitemap
- Making sure your pages are rendered properly
2.Page Speed and Mobile Optimization
If your site is slow or broken on mobile, users bounce. Google notices that.
- Use lightweight frameworks
- Compress images
- Test on real devices, not on emulators
3.Security and HTTPS as Trust Signals
For wallets or exchanges, this is non-negotiable. Always use HTTPS and show users that their data is safe.
Leverage Your Content and Community for SEO Amplification
Blockchain is new to many people. Use that to your advantage by creating:
- Glossaries
- FAQs
- Step-by-step tutorials
These are keyword-rich and helpful, which means better rankings.
1.Use Social Signals and Your Blockchain Communities
SEO is more than about Google. Blockchain lives on Twitter (X), Telegram, Discord, and Reddit. Share your content there to bring in users and backlinks.
2.Leverage Video SEO
Create YouTube videos that show users how to use your app.
- Optimize your titles with keywords
- Add a keyword-rich description
- Include subtitles and timestamps
YouTube is the second biggest search engine. Use it.
Measure Your Blockchain SEO Campaign
Track your progress with:
- Google Search Console
- GA4
- Ahrefs or SEMrush
Look at keyword rankings, impressions, CTR, and traffic.
Set and Monitor Core KPIs
Keep an eye on:
- Organic signups
- Pages visited
- Bounce rate
- Conversion rate from SEO traffic
Continual Optimization Process
SEO is never “done.” Update your content. Refresh old blog posts. Test new formats. Keep going, even if results are slow at first. This is a long game.
Conclusion
If you want your blockchain app to grow, SEO is essential. It’s the engine that drives visibility, credibility, and long-term trust. Nevertheless, you’ll need a specialized SEO strategy. You need one that speaks your language and fits your market. You need an SEO approach built for Blockchain.
